top of page

UX/UI Designer || Mobile Application Designer || Web Designer

Training & Adoption
  • Delivered onboarding sessions to help designers, developers, and QA teams navigate and apply the design system confidently.

  • Ran hands-on walkthroughs covering component usage, accessibility best practices, and naming conventions.

  • Built self-serve documentation and starter templates to make adoption straightforward and reduce onboarding time.

  • Supported teams post-training to ensure consistent implementation and resolve practical challenges.

Traning.png
System Foundation.png

System Foundation

  • Built on clear structure and consistent guidelines

  • Scalable framework designed for long-term growth

  • Transparent status labelling (Ideation, In Production, Deprecated)

Clarity.png

Clarity & Simplicity

  • Clear naming conventions without over-tokenisation

  • Easy to understand at first glance, supported by structured documentation

  • Focused on usability and visual consistency across platforms

Documentation.jpg

Documentation & Depth

  • Components paired with concise summaries and detailed deep dives

  • Each element backed by usage notes, accessibility standards, and examples

  • Designed for quick reference and extended learning when needed

Diagnal Design System

Frame.png
Cover.jpg
Cover-2.jpg
Cover-1.jpg

Built for scale, speed, and consistency across OTT platforms

The Diagnal Design System was developed over a 4-month R&D cycle. Our goal was to establish a scalable foundation that supports cross-platform consistency, rapid development, and white-label flexibility. The system evolved through three major iterations before reaching the final, token-based, multi-theme framework used across mobile, web, and TV interfaces.

01

Explore

Evaluated three structural approaches for building a multi-platform design system: atomic-first, token-driven, and theme-oriented. Each offered distinct strengths and limitations.

02

Benchmark

Studied design systems from Netflix, Shahid, and Disney+ to understand how leading OTT platforms handle scalability, accessibility, and theming across platforms.

03

Collaborate

Interviewed cross-functional teams including developers, designers, and product owners to identify pain points and practical needs for scalability.

04

Define

Established the core design system goals: scalable structure, platform adaptability, branding flexibility, and accessible UI from the ground up.

05

Test & Improve

Tested the system in real projects, continuously gathered feedback, and refined components and tokens to align with evolving team needs. Scheduled regular updates to keep the system scalable and relevant.

KPI.png
Training & Adoption

📈 Design System Efficiency
 

85% increase in component reuse

40% reduction in design-to-development time

​👥 Team Enablement
 

Developer onboarding time cut in half

Enabled faster alignment between design and engineering

 

​🌍 Product Impact
 

Powered launch of 3 OTT apps through one unified system

Ensured consistency across platforms and reduced maintenance overhead

Other cover.jpg
UI cover.jpg
Awaan cover.jpg
Other Projects
bottom of page